![]() ![]() Some studies show that marketing managers have to give attention to increase brand trust of the service products, including education services. The trust on the schools affects their decision to choose the Islamic based schools. Parents/guardians have an important role in deciding schools choice for their children. The demand of parents who want their children not only to master the cognitive aspects of Islam, but also to have an Islamic noble character, have made some education practitioners open some schools with Islamic based education. Supporting facilities and infrastructure facilities, either in the form of a place of worship, Islamic callings (ةوعدلا) activities, socio-civic institutions, including Islamic schools, should be able to meet the spiritual needs of the adherents of the majority religion in this country. The condition demands for professional management of Muslim worships, in order to meet the need of spiritual value to be achieved as expected. Indonesia is a country with the fourth largest population in the world of over 234 million people (Central Board of Statistics, 2010) where 87% of them are Muslims. The results of this study indicate that Intangible Assets with Path coefficient (β) = 0.320, P value <0.001 (<α = 0.05), and Innovation Orientation with Path coefficient (β) = 0.28 P value <0.038 (<α = 0.05), have a positive effect on Competitive Advantage with coefficient (β) = 0.46, P value <0.001 (<α = 0.05). ![]() ![]() This study's method was an explanatory survey method with a type of decompression-verification study from primary data obtained from Batik SMEs and using PLS SEM in analyzing the data of the book. This study aims to determine the effect of Intangible Assets and Innovation Orientation on the Competitive Advantages of Batik SMEs in Central Java, Indonesia. Meanwhile, in Central Java, Indonesia, there is one specific SME type that is part of the nation's cultural heritage, namely Batik SME. As a result, these advances are putting pressure on the retail sector to find new and efficient solutions to boost retail and customer experience. Competition in small and medium-sized businesses (SMEs) is growing in the era of transition. ![]()
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